👋 Guten Tag!

I'm EiD, a Product Designer and former architect with PhD in engineering, blending a decade of human-centered design and UX expertise to craft intuitive and impactful user experiences.

👋 Guten Tag!

I'm EiD, a Product Designer and former architect with PhD in engineering, blending over a decade of human-centered design and UX expertise to craft intuitive and impactful user experiences.

  • Product Design

  • Product Strategist

  • UX/UI Design

  • ReOps

  • Web Design

  • App Design

  • Product Design

  • Product Strategist

  • UX/UI Design

  • ReOps

  • Web Design

  • App Design

  • Product Design

  • Product Strategist

  • UX/UI Design

  • ReOps

  • Web Design

  • App Design

T-Shaped UX

T-Shaped UX

T-Shaped UX

Specialist in User Research and Interaction Design.

Specialist in User Research & Interaction Design.

Impacts:

5+ years of hands-on experience in UX/UI design and research.

11+ UX research projects across various industries.

18+ Certificates in UX from Google, MCIT, University of Michigan.

8+ Papers in conferences across Germany, Italy, UK and Canada.

150+ user studies, driving data-informed design decisions.

2 award-winning design projects.

As a T-Shaped UX designer with a speciality in User Research and Interaction Design.

My proficiency covers Strategic Design, thorough User Research, Interaction Design, and UI, enabling me to devise innovations that are original and efficient.

My role primarily entails comprehensive User Research, Personas, Journey maps, User Flows, Sitemaps, Competitive analysis, wireframes, Prototyping, and demonstrate considerable expertise with Figma.

Moreover, I command skills in performing Heuristic evaluations, A/B testing, Usability tests, and UX-led assessments.

As a T-Shaped UX designer with a speciality in User Research and Interaction Design.

My proficiency covers Strategic Design, thorough User Research, Interaction Design, and UI, enabling me to devise innovations that are original and efficient.

My role primarily entails comprehensive User Research, Personas, Journey maps, User Flows, Sitemaps, Competitive analysis, wireframes, Prototyping, and demonstrate considerable expertise with Figma.

Moreover, I command skills in performing Heuristic evaluations, A/B testing, Usability tests, and UX-led assessments.

Learning and Mentorship

Learning and Mentorship

Learning and Mentorship

My Passions towards sharing my design knowledge with others, drives me to continuously learn and grow. I have earned multiple certifications from top-tier institutions such as Google, University of Michigan, University of California San Diego, MCIT, Udacity, etc.

My Passions towards sharing my design knowledge with others, drives me to continuously learn and grow. I have earned multiple certifications from top-tier institutions such as Google, University of Michigan, University of California San Diego, MCIT, Udacity, etc.

Learning and Mentorship

Learning and Mentorship

Learning and Mentorship

Empowering Through 12+ Years of Learning and Teaching

Impacts:

• 360+ Teaching credit hours.

• 600+ Students guided to success in design & professional careers.

1200+ Confirmed Graduate Hires.

• 360+ Teaching credit hours.

• 600+ Students guided to success.

1200+ Confirmed Graduate Hires.

I have worked as a Lecturer at Cairo University, Faculty of Engineering (CUFE), for 12+ years:

Teaching cutting-edge topics including Design Principles, Human-Centered Design, innovation, Creativity, Accessibility, and effective problem-solving.

Delivering lectures as a keynote speaker at international universities such as Hafencity University in Germany, University of Florence in Italy, and Middlesex University in the UK.

Guiding students to achieve success in their design work, and helping them transition into the professional design world.

I have worked as a Lecturer at Cairo University, Faculty of Engineering (CUFE), for 12+ years:

Teaching cutting-edge topics including Design Principles, Human-Centered Design, innovation, Creativity, Accessibility, and effective problem-solving.

Delivering lectures as a keynote speaker at international universities such as Hafencity University in Germany, University of Florence in Italy, and Middlesex University in the UK.

Guiding students to achieve success in their design work, and helping them transition into the professional design world.

I have worked as a Lecturer at Cairo University, Faculty of Engineering (CUFE), for 12+ years:

Teaching cutting-edge topics including Design Principles, Human-Centered Design, innovation, Creativity, Accessibility, and effective problem-solving.

Delivering lectures as a keynote speaker at international universities such as Hafencity University in Germany, University of Florence in Italy, and Middlesex University in the UK.

Guiding students to achieve success in their design work, and helping them transition into the professional design world.

Experience

Experience

Experience

I've collaborated with companies of all sizes in various industries, including B2B and B2C, ranging from large enterprises to mid-sized businesses and startups.

I've collaborated with companies of all sizes in various industries, including B2B and B2C, ranging from large enterprises to mid-sized businesses and startups.

Swvl

Swvl

Multiple Contracting | 2022

Impacts:

10% increase in search-to-booking conversion rates.

12% overall improvement in the user experience.

7% increase in ride completion rates.

Deliverbles

  • User research - Interviews- Personas - Journey map - User flow - Sketches - Site map- Prototypes - Wireframes - Competitive Analysis.

  • User research - Interviews- Personas - Journey map - User flow - Sketches -

  • Site map- Prototypes - Wireframes - Competitive Analysis.

Adding new features to SWVL Transit app:


Improved map view on the booking confirmation screen.

Introduced Voice Search for easier navigation.

Added a full route map with detailed trip line stations and ETA.

Included pop-up images on the full route and station maps for better clarity and visibility.

Provided nearby images of pick-up stations for more informative guidance.

Implemented step-by-step and AR directions to reduce confusion and anxiety.

Introduced a progress bar and nearby images during the trip to build trust and minimize uncertainty.

Added a "Choose Your Seat" feature for personalized seating.

Integrated QR code ticketing for seamless boarding.

Adding new features to SWVL Transit app:


Improved map view on the booking confirmation screen.

Introduced Voice Search for easier navigation.

Added a full route map with detailed trip line stations and ETA.

Included pop-up images on the full route and station maps for better clarity and visibility.

Provided nearby images of pick-up stations for more informative guidance.

Implemented step-by-step and AR directions to reduce confusion and anxiety.

Introduced a progress bar and nearby images during the trip to build trust and minimize uncertainty.

Added a "Choose Your Seat" feature for personalized seating.

Integrated QR code ticketing for seamless boarding.

Brooche

Brooche

Multiple Contracting | 2021

Deliverbles

  • User flows - Prototypes - Wireframes - Visual design (UI Kit)

Brooche - Real estate Platform:


Designed interactive Wirefrmaes &Prototypes to showcase user interactions and validate design concepts with stakeholders.


Iteratively refined prototypes based on user feedback.

Created visually appealing and consistent UI designs that aligned with the brand identity while prioritizing user-centred design principles.

Brooche - Real estate Platform:


Designed interactive Wirefrmaes &Prototypes to showcase user interactions and validate design concepts with stakeholders.


Iteratively refined prototypes based on user feedback.

Created visually appealing and consistent UI designs that aligned with the brand identity while prioritizing user-centred design principles.

Cleache

Cleache

Multiple Contracting | 2019

Deliverbles

  • Heuristic evaluations - Usability testing - Competitive Analysis - User flows.

Cleache - Laundry app:


Conducted heuristic evaluations to identify and address usability issues, ensuring the app meets high standards of user experience.

Performing competitive analysis.


Optimized App Store product page, increasing conversion by 11%.

Cleache - Laundry app:


Conducted heuristic evaluations to identify and address usability issues, ensuring the app meets high standards of user experience.

Performing competitive analysis.


Optimized App Store product page, increasing conversion by 11%.

Experience

Experience

Experience

I had the opportunity to collaborate on Projects with well-known businesses.

I had the opportunity to collaborate on Projects with well-known businesses.

I had the opportunity to collaborate on Projects with well-known businesses.

Lead Design Architect

Lead Design Architect

| 2018 · 2023

Projects

  • Visionary Alexandria Eye Project, Egypt (2023)

  • Retal Mosque Design , Saudi Arabia (2022)

  • King Salman Royal Nature Reserve, Saudi Arabia (2021)

  • AlBorouj Sheikh Zayed Mosque, Egypt (2020)

  • Alexandria's Businessmen Ass. Headquarters, Egypt (2019)

  • AlJurf Arabian Villas, Abu Dhabi (2018)

  • Creek Harbour Mosque, Dubai (2018)

  • Visionary Alexandria Eye. (2023)

  • Retal Mosque Design. (2022)

  • King Salman Royal Nature Reserve. (2021)

  • AlBorouj Sheikh Zayed Mosque. (2020)

  • Alexandria's Businessmen. (2019)

  • AlJurf Arabian Villas. (2018)

  • Creek Harbour Mosque. (2018)

  • Visionary Alexandria Eye. (2023)

  • Retal Mosque Design. (2022)

  • King Salman Royal Nature Reserve. (2021)

  • AlBorouj Sheikh Zayed Mosque. (2020)

  • Alex Businessmen Headquarters. (2019)

  • AlJurf Arabian Villas. (2018)

  • Creek Harbour Mosque. (2018)

Skills & Tools

  • User Research - Environmental Analysis - Visual Design - Conceptual Design - Design Development - BIM - Design Builder - Usability Testing - AutoCAD - Autodesk Revit - Sketch up


  • User Research - Environmental Analysis - Visual Design - Conceptual Design - Design Development - BIM - Design Builder - Usability Testing - AutoCAD - Autodesk Revit - Sketch up

  • User Research - Environmental Analysis - Visual Design - Conceptual Design - Design Development - BIM - Design Builder - Usability Testing - AutoCAD - Autodesk Revit - Sketch up

A design architect with a passion for creating human-centered spaces! I've worked on projects across the MENA Region in Egypt, Saudi Arabia, and the United Arab Emirates.

I collaborate with teams to bring projects to life on time. My focus is on creating clear and functional designs. This means I wear many hats, from conducting research, analyzing environmental aspects, crafting 3D models and eye-catching visuals to developing designs or producing technical drawings.

Applied UX design practices to identify and design product features for multiple AR VR Solutions for selected projects.


A design architect with a passion for creating human-centered spaces! I've worked on projects across the MENA Region in Egypt, Saudi Arabia, and the United Arab Emirates.

I collaborate with teams to bring projects to life on time. My focus is on creating clear and functional designs. This means I wear many hats, from conducting research, analyzing environmental aspects, crafting 3D models and eye-catching visuals to developing designs or producing technical drawings.

Applied UX design practices to identify and design product features for multiple AR VR Solutions for selected projects.


Senior Design
Architect

Senior Design
Architect

Senior Design
Architect

| 2015 · 2018

Projects

  • King Salman International University, Egypt (2017 - 2018)

  • AlBurouj Grand Mosque, Cairo (2016 - 2017)

  • AlBurouj City Center, Cairo (2016)

  • Maspero Triangle Master Plan Competition, Egypt (2015)

  • Alkhandaq Area Replanning, Saudi Arabia (2015)

  • Egyptian Embassy in Oman, Oman (2015)

  • King Salman University (2018)

  • AlBurouj Grand Mosque (2017)

  • AlBurouj City Center (2016)

  • Maspero Triangle Master Plan (2015)

  • Alkhandaq Area Replanning (2015)

  • Egyptian Embassy in Oman (2015)

  • King Salman University. (2018)

  • AlBurouj Grand Mosque. (2017)

  • AlBurouj City Center. (2016)

  • Maspero Triangle Master Plan. (2015)

  • Alkhandaq Area Replanning. (2015)

  • Egyptian Embassy in Oman. (2015)

Skills & Tools

  • User Research - Conceptual Design - Design Development - BIM AutoCAD - Autodesk Revit - Sketch up


  • User Research - Conceptual Design - Design Development - BIM AutoCAD - Autodesk Revit - Sketch up

  • User Research - Conceptual Design - Design Development - BIM AutoCAD - Autodesk Revit - Sketch up

It was a mile-stone of my professional journey as a Design Architect. This experience was instrumental in developing my skills in user-centered design and functionality.

Performed research for stakeholder requirements, product materials and methods, zoning, building and life safety codes, including meetings with appropriate authorities.

Participated in multiple streams of work and collaborated with other designers, team leads and stakeholders across multiple time zones.

As Sr. Product Designer at INTDV, I was responsible for:

- Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences.

- Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.

- Make strategic design and user-experience decisions related to core and new functions.

- Facilitate the client’s product vision by researching, conceiving, sketching, prototyping and user testing experiences for digital products while collaborating with other team members and stakeholders.

- Consider existing applications and evaluating their UX (user experience) effectiveness.

- Communicate scenarios (hypothetical users), end-to-end experiences, interaction models, and screen designs to other people working on a product.

- Work with creative directors and visual designers to incorporate visual or brand identity into the finished product.

It was a mile-stone of my professional journey as a Design Architect. This experience was instrumental in developing my skills in user-centered design and functionality.

Performed research for stakeholder requirements, product materials and methods, zoning, building and life safety codes, including meetings with appropriate authorities.

Participated in multiple streams of work and collaborated with other designers, team leads and stakeholders across multiple time zones.

Educational Credentials

Educational Credentials

Educational Credentials

Committed to lifelong learning!
I've earned certificates from multiple respected institutions, demonstrating my passion for expanding my knowledge across various areas.

Committed to lifelong learning!
I've earned certificates from multiple respected institutions, demonstrating my passion for expanding my knowledge across various areas.

Committed to lifelong learning!
I've earned certificates from multiple respected institutions, demonstrating my passion for expanding my knowledge across various areas.

Educational
Credentials

Educational
Credentials

Actively expanding my knowledge!

  • Google UX Design

    @Google

  • Human-Centered Design

    @UC San Diego

  • Interaction Design

    @Linkedin

  • Agile Requirements

    @PMI

Ready to Book Your First Meeting?

Ready to Book Your First Meeting?

Ready to Book Your First Meeting?

Join the teams form allover the world who trust me to simplify their project

workflows and drive success.

Email

Drop me a Message!

E-Meeting

Let's make it happen!

Phone

Let's jump on a quick call!